3. Brief
BOOTH LEAD
Start the day with a short briefing. Keep it practical.
Confirm:
- Who stands at the front
- Who captures leads
- Who runs demos
- Who handles deeper technical questions
- How to route visitors
- How to handle language gaps
- Who is available for escalation
- When people can leave the booth
- How follow-ups are recorded
- What is event-specific today
Golden Rule
Know your role. Protect the booth as a team.
Primary ownership creates clarity. It does not create silos.