7. Qualify
Not every visitor needs Presales. Qualify first.
| Situation | Best route |
|---|---|
| General interest | Continue with Sales |
| Commercial question | Sales |
| Product or demo interest | Sales or Presales |
| Deployment, migration or security detail | Presales |
| Unknown technical answer | Capture, then Escalate where necessary |
| Language gap | Use the event language plan |
Trap
Sending Everyone to Presales
Presales is not the default destination for every visitor. Route people when the conversation needs deeper product or technical support.