1. Prepare
Mission
Make the booth ready before the venue gets busy
Do not rely on the setup hour at the venue to solve basic problems. Demo devices, accounts, materials and contacts should be ready before you travel.
Prepare:
- Demo stations tested
- Demo account ready
- Email populated
- Calendar filled
- Contacts prepared
- TeamChat conversations ready
- Files and useful documents added
- Notes and Dashboard checked
- Conference recording prepared if needed
- Security and deployment answers available
- Lead-capture method understood
- Escalation contacts confirmed
Rule
Don’t knowingly demonstrate something that doesn’t work.
If a feature is unstable, do not build the booth story around it.